BUILDING LONG-TERM SUSTAINABLE BRAND VALUECreating a long-lasting brand impact not only builds strong associations about the brand but also enables marketers to maintain sustainable growth for the future. A brand’s sustainability is its capacity to sustain and grow today without undermining its future development potential. It is more of a strate

CREATING SUSTAINABLE BRAND IMPACTBuilding a sustainable brand impact not only generates strong associations about the brand but also enables marketers to support sustainable growth over time. A brand’s sustainability is its ability to persist and evolve today without compromising its future growth potential. It is more of a holistic approach that

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